The 15-day live initiative will witness participation from celebrated personalities who will join in shaping the idol, making it a true celebration of community and culture. The initiative will begin on 17th September, 2025 with the unveiling of the idol of Maa Durga by popular actor Ms Priyanka Sarkar and culminate on Dashami, 2nd October with Sindur Khela. In a symbolic gesture of renewal, seeds embedded in the idol will be planted, marking new beginnings and extending the divine blessings of the Goddess.
"Durga Puja is a time of faith, celebration and shared moments with loved ones. Through our unique Atta Durga initiative, we wanted to create a symbol that represents nourishment, purity and tradition; the very qualities that Emami Healthy & Tasty Fresh Chakki Atta stands for. Just as our atta brings families together over soft, wholesome rotis, this idol celebrates unity, care, and the timeless spirit of Durga Puja." said Mr Vibhash Agarwal, Director, Emami Group.
Emami Agrotech Ltd, the Rs 20,000 crore edible oil, food and bio-diesel arm of the Rs 30,000 crore Emami Group, has recently entered India's expansive branded staples market, with the launch of Emami Healthy & Tasty Fresh Chakki Atta, Maida and Suji. is Made from the finest wheat grains and traditionally stone-ground to retain its natural goodness, Emami Healthy & Tasty Fresh Chakki Atta is rich in protein, fibre and vitamins, ensuring nutritious meals with soft, fluffy rotis, and reflecting the brand's commitment to quality and "food happiness"-turning every meal into a celebration of life and relationships.
About Emami Agrotech Ltd Emami Agrotech Limited, an Emami Group Company is in the business of production and marketing of Edible Oil, Spices, Specialty Fats, Vanaspati, and Biodiesel and is further expanding its product portfolio in the food space.
Today the Company is a cherished name in the edible oil industry with a turnover of around Rs 20,000 crores. Emami Agrotech manufactures well-known edible oil brands like Emami Healthy & Tasty and Himani Best Choice, Vanaspati brand Rasoi & Specialty Fat brand Bake Magic. Emami Healthy & Tasty cooking oil, one of the fastest growing edible oil brands in India, is one of the most sought after and trusted brands in the mid premium category. The Company has also entered into the spice category with the launch of "Mantra Masala", a varied range of pure & blended powder spices, which are ground with the use of Cryogenic Technology, followed by its entry into processed food category through launch of "Advans" Soya Chunks under Healthy & Tasty brand. Recently, the Company announced a strategic move into India's expansive branded staples market, by announcing the launch of Emami Healthy & Tasty Fresh Chakki Atta, Maida and Suji. The Company is also into organic farming and cultivation of commercially viable crops through contract farming.
Emami Agrotech Ltd (EAL) has its state-of-the-art manufacturing facilities at Haldia, West Bengal; Krishnapatnam, Andhra Pradesh; Jaipur, Rajasthan and Kandla, Gujarat with a total manufacturing capacity of around 12,000 tonnes per day. The production units also house well-equipped R&D Centres with
Photo by Bibhash Lodh/BS News Agency.
Sanchita Chatterjee, BS News Agency, Kolkata, 17th September 2025: South City International School welcomed the spirit of Durga Puja with its much-awaited Agomoni 2025 celebration at South City Mall, filling the space with music, laughter, and devotion. The event brought together students, parents, and members of the community in a heartwarming start to the festive season.
The highlight of the evening was the enchanting performance by eighty little children from Classes 1 and 2, whose innocent voices and graceful steps brought Agomoni to life. Their collective performance, filled with rhythm, music, and devotion, created a magical atmosphere that perfectly captured the essence of Durga Puja.
The celebrations reached their peak with the ceremonial unveiling of Kolkata's very first Durga Puja Mandap of the season at South City Mall. This special moment marked the official beginning of the city's favourite festival and offered a glimpse of tradition through the eyes of its youngest participants.
Speaking about the event, Acting Principal, Ms. Rupika Nath expressed her pride in the students, noting that their performances reflected the school's commitment to nurturing creativity, cultural values, and confidence in every child.
Adding to this, Ms. Mahuya Chakraborty, HOD - Performing Arts Department, Marketing & Branding, South City International School, said, "Watching our little ones welcome Maa Durga with such joy and devotion was truly heartwarming. Their innocent energy and enthusiasm remind us of the pure spirit of Durga Puja-togetherness, love, and the triump of good over evil."
With the joyous laughter of children, the proud smiles of parents, and the warmth of the entire community, Agomoni 2025 turned into a truly memorable evening. The event beautifully celebrated Bengal's age-old traditions while highlighting the boundless creativ innocence, and spirit of its young performers.