Sanchita Chatterjee, BS News Agency, Kolkata: This Valentine’s Day, South City Mall reimagines the idea of love with its latest campaign, “Love Without Labels.” Moving beyond conventional notions of romance, the campaign celebrates individuality, self-expression, and the many ways in which people experience love, whether for themselves, their passions, or meaningful moments.
At the heart of the campaign is #SNAPIT, an immersive initiative that invites visitors to capture moments that feel authentic and personal. Anchoring the same is a striking, larger-than-life interactive camera installation at the mall. More than just a visual spectacle, the installation symbolises the idea that moments are more powerful than labels. Designed as an experiential photo opportunity, it invites visitors to engage, reflect, and create memories that are uniquely their own.
Adding to the Valentine’s Day spirit, South City Mall brings together an exciting mix of renowned brands, including Tanishq, Mia by Tanishq, Bluestone, Sennes, Starbucks, Celio, Taneira, American Eagle, Fizzy Goblet, with many more, offering attractive deals on select collections. Whether it’s a thoughtful gift, a personal indulgence, or a spontaneous treat, visitors can explore curated offers that make the season even more special.
This Valentine’s Day, South City Mall invites Kolkata to celebrate moments, emotions, and stories that go beyond definitions. Because love, in all its forms, deserves to be celebrated without labels.