Pictures by Bibhash Lodh/BS News Agency.
Sanchita Chatterjee, BS News Agency: Pluro Fertility and IVF has officially launched, bringing together some of india's most accomplished fertility specialists under one platform, united by a shared purpose. to make fertility care more transparent, accessible, and genuinely human-centred for every couple navigating the journey to parenthood.
Founded by Dr. Jaydeep Tank, Dr. Parikshit Tank, and Dr. Bhaskar Shah, Piuro was built on a belief that has guided the best doctors in this field for decades, that truly great fertility care is equal parts science and empathy. Pluro supports everything outside the consultation room, so that its partner doctors can focus entirely on what they do best helping create families.
From the very beginning, Pluro has been fortunate to count among its partners some of the most respected names in Indian fertility medicine. One such partner is Ankuran Fertility and IVF Clinic, Kolkata. Founded by Dr. Basudeb Mukherjee,, Dr. Basab Mukherjee, and Dr. Dibyendu Banerjee, Ankuran represents generations of trust, ethics, and clinical excellence in Eastern India.
"India's most respected fertility specialists have spent decades buliding trusted patient relationships and delivering consistent outcomes. Pluro exists to amplify that, so doctors can reach more couples without ever compromising on care," said Dr said Dr. Jaydeep Tank, Co-Founder and CEO of Pluro
What defines the Pluro network is not scale alone; it is the shared standard every partner brings to the table Transparency with patients. Ethical decision-making.
IMPORTANCE & RISING DEMAND OF IVF: India's fertility rates have been steadily declining for over four decades, reflecting a broader shift driven by higher education, later marriages, urbanisation, rising living costs, and a growing preference for smaller families. Parenthood is increasingly being planned later in life as individuals prioritise personal and financial stability However, while life timelines have changed, reproductive biology has not. Fertility naturally declines with age, making awareness and timely medical support crucial. As this trend spreadsbeyond metropolitan cities,
improving access to specialised fertility care in tier-two and tier-three cities is becoming essential to ensure couples receive the guidance and treatrrient they need when they choose to start a family.