Sanchita chatterjee, BS News Agency, Kolkata, 27th July, 2026: Shoppers Stop & SSBeauty, India's premier destination for fashion & beauty, has etched its name into the record books with a GUINNESS WORLD RECORDS® Title for Longest Line of Lipsticks using 1016 lipsticks, creating a spectacular lipstick monument through Lip Land, its first-of-its-kind experiential beauty campaign. The achievement marks another milestone in Shoppers Stop journey of celebrating individuality, self-expression and innovation. The celebration took place on 25–26 July, ahead of National Lipstick Day on 29 July.
Reflecting the strength of the Shoppers Stop & SSBeauty ecosystem, which brings together over 500 premium brands, Lip Land showcased a curated selection of 3,000+ lipstick products, offering customers an extensive choice of shades for every mood, occasion and personal style. The record-setting installation stood as a celebration of this unparalleled portfolio, reinforcing Shoppers Stop commitment to delivering choice, discovery and immersive beauty experiences through a carefully curated assortment of leading beauty brands.
Over two vibrant days, Lip Land transformed
beauty discovery into an immersive wonderland of colour, featuring interactive
installations, product trials and engaging beauty experiences. The activation
brought together beauty enthusiasts and leading beauty brands including Maybelline,
Chambor, Revlon, Love ETC, Faces Canada, Nykaa, Lakmé and Joyology,
creating a vibrant platform for discovery, experimentation and self-expression.Speaking on the success of the initiative, Mr. Jiten Mahendra, Customer Care Associate and CMO, Shoppers Stop, said, “At Shoppers Stop, we believe beauty is a powerful expression of individuality. With over 3,000+ lipstick choices curated for every style, mood and occasion, this GUINNESS WORLD RECORDS®️ Title is more than a record, it reflects our commitment to creating immersive experiences that redefine premium beauty retail.”
Lip Land also showcased the strength of the Shoppers Stop & SSBeauty beauty ecosystem, bringing together some of the country's most loved beauty brands while reinforcing the retailer's leadership in premium beauty. Alongside participating brands, Shoppers Stop offers consumers access to globally renowned beauty houses including Armani Beauty, Prada Beauty, M·A·C, NARS, Shiseido, Clarins and Valentino Beauty, delivering a curated portfolio that spans prestige, premium and everyday beauty under one roof.
As beauty retail continues to evolve from transactions to experiences, Shoppers Stop remains committed to creating differentiated destinations that inspire discovery, foster deeper consumer engagement and celebrate self-expression. Through innovative concepts like Lip Land and a carefully curated portfolio of leading beauty brands, Shoppers Stop continue to redefine how consumers discover, experience and celebrate beauty in India.