Shoppers Stop Launches its Durga Pujo
Campaign ‘Pujor Prothom Stop’ with a Grand Celebration in Kolkata
Actors Debchandrima Singha Roy and Gaurav Chakraborty join customers at South City Mall to unveil the festive campaign and new Pujo TVC
Sanchita Chatterjee, Kolkata,
August 22, 2025:
Shoppers Stop India's premium
fashion, beauty, and gifting omnichannel destination, celebrated the grand launch of its Durga Pujo campaign ‘Pujor Prothom Stop’ at its South City Mall store in Kolkata.
The celebration was marked by the launch of
the brand’s new Pujo TVC along with an exclusive in-store event
featuring actors Debchandrima Singha Roy and Gaurav Chakraborty, who
brought the festive mood alive as they joined customers for a special meet and
greet.
This year’s specially curated Pujo range reflects the perfect blend of culture,
design, and glamour, with Shoppers Stop’s exclusive brands like Kashish
and Bandeya at the forefront. Customers can also explore festive-ready
offerings from leading Indian and international brands including Tom Ford,
Clarins, MAC, Cerruti, Juicy Couture, Armani Exchange, Tommy Hilfiger, Titan
Raga, Vero Moda, Van Heusen, BIBA, and more, making Shoppers Stop the one-stop
destination for a complete Pujo wardrobe.
As part of
the campaign, Shoppers Stop proudly unveiled its Pujo 2025 TVC, a
heartfelt film capturing the essence of “Pujor Prothom Stop.” The story
follows a young couple experiencing their first Durga Pujo together, where the
joy of gifting, the excitement of dressing up, and the warmth of togetherness
come alive. Rooted deeply in the spirit of
Pujo, the film reflects how every celebration begins at Shoppers Stop, whether
it’s choosing the perfect ensemble, finding thoughtful gifts, or embracing
festive rituals with loved ones. With premium collections across fashion,
beauty, and gifting, the campaign beautifully mirrors the emotions that make
Pujo more than a festival, it’s a season of love, elegance, and memories that
last forever.
Mr.
Kavindra Mishra, Customer Care Associate, Managing Director & CEO, Shoppers
Stop, said, “Durga
Pujo is a festival that brings families together in celebration, tradition, and
joy. With Pujor Prothom Stop, we celebrate this spirit by being the first
destination for every festive need - from apparel, handbags, fragrances, and
beauty to watches, sunglasses and thoughtful gifts of love or that make loved
ones feel truly special. With the launch of our new TVC, premium festive
ranges, and engaging in-store experiences, we are going beyond shopping to help
our customers create unforgettable Pujo memories. This Pujo, there are more
reasons than ever to make Shoppers Stop your Pujor Prothom Stop. From a
specially curated festive collection to festive value with an e-gift voucher of
₹5,000 on shopping of ₹60,000, and an exclusive Tommy Hilfiger luggage offer
the season is full of ways to celebrate in style. And for those who wish to gift
from the heart, Shoppers Stop Gift Cards make it effortless to share love this
Pujo.”
Staying true to this sentiment, Shoppers Stop’s ‘Pujor Prothom Stop’ campaign positions the brand as the first destination for all things Pujo as the festive collection extends beyond apparel to create a head-to-toe premium experience. From elegant watches and stylish sunglasses to luxury perfumes, beauty essentials, and statement handbags, every accessory is thoughtfully curated to help shoppers elevate their look from Shoshti to Dashami with sophistication and style.
With 500+
premium brands, services like Personal Shoppers and exclusive privileges for
First Citizen Club members, your festive journey begins here. Step into your
nearest Shoppers Stop, and you’ll know why Shoppers Stop truly Pujor Prothom
Stop.