Manipal Hospital EM Bypass launches ‘MAHI', a New-Age Preventive Health & Wellness platform. Pictures by Bibhash Lodh/BS News Agency.
Sanchita Chatterjee, BS News Agency,
Kolkata, 20th December 2025: Manipal Hospitals EM Bypass, an unit of one of
India’s leading healthcare networks, Manipal Hospitals Group, announced the
launch of MAHI (Manipal Hospitals Healthy India), its new retail-focused
preventive health and wellness platform, in Kolkata. The launch event, was
attended by leading clinicians and stakeholders, underscored the growing
importance of wellness and preventive healthcare. MAHI was introduced as a
friendly, dependable, and personalised health and wellness companion from
Manipal Hospitals, designed to make preventive care simpler, more accessible,
and more relevant to everyday life. Positioned as a consumer-facing quick-response
system with a humanised personality, MAHI aims to support individuals and
families across their health journey, from information to vaccination, and
everything in between.
Pictures by Bibhash Lodh/BS News Agency.
Speaking at the event, doctors highlighted
that India is rapidly shifting towards preventive healthcare. Industry
estimates indicate that the preventive health market is expected to reach
₹16,000+ crore by 2026, growing at a 22% CAGR, while the health check-up market
alone is projected to cross ₹10,000 crore by 2030. Post-COVID consumer surveys
show a 40% shift towards preventive care and a 94% increase in overall health
awareness. At the same time, India continues to face a significant chronic
disease burden, with over 270 million people living with or at risk of chronic
conditions, reinforcing the urgent need for early screening and regular health
checks. Doctors at the press conference emphasised that while people often
commit to gym routines or diet changes as New Year resolutions, preventive
healthcare such as annual health screenings and adult vaccinations remains
underutilised due to low awareness, price perceptions, and resistance to
change. MAHI has been conceptualised to address these barriers by nudging
people from a “have-to” illness mindset to a “want-to” wellness approach,
encouraging preventive care rather than reactive.Dr. Kunal Sarkar, Director and
Senior Consultant - Cardiovascular & Thoracic Surgery, Manipal Hospital EM
Bypass, stated, “Preventive healthcare is the most powerful intervention we
have today. Timely health screenings, early risk detection, and lifestyle
awareness can prevent many serious cardiac and chronic conditions long before
they require complex treatment. Platforms like MAHI play a critical role in
shifting the focus from treating disease to preserving health, empowering
individuals to take informed action early and consistently.”
Dr. Vikash Kapoor, Cluster Director,
Orthopaedics, Manipal Hospital EM Bypass and Mukundapur, “Preventive healthcare
is as important for bones and joints as it is for any other organ system.
Conditions like osteoporosis, joint degeneration, and posture-related issues
often progress silently until they impact mobility and quality of life.
Platforms like MAHI help bring early screening, timely advice, and preventive
action into everyday life, enabling people to stay active, independent, and
pain-free for longer.” Dr. Tanmay
Banerjee, Senior Consultant, Critical Care Medicine, Manipal Hospital EM
Bypass, stated, “In critical care, we often see patients at the most severe end
of preventable illnesses. Early detection, routine health checks, and
preventive interventions can drastically reduce emergency admissions and
complications. MAHI is a step towards empowering people to act early, stay
informed, and prevent health conditions from escalating into critical
situations.” Dr. Indranil Das, Senior Consultant, Emergency Medicine, Manipal
Hospital EM Bypass, stated, “In emergency medicine, every second matters, and
outcomes often depend on how early help is received. While advanced emergency
care saves lives, awareness, timely response, and basic life-support skills
like CPR can make a critical difference even before a patient reaches the
hospital. Preventive health platforms and public education play a vital role in
building a safer, more prepared community where emergencies are recognised
early and acted upon without delay.” Dr. Shaswati Sengupta Datta, Consultant
ENT, Manipal Hospital, EM Bypass, stated, “What we see clinically is that early
evaluation and timely medical intervention can prevent complications and reduce
the need for aggressive treatments later. Preventive ENT care, regular
check-ups and awareness about warning signs play a crucial role in maintaining
long-term quality of life across all age groups,”