B. Sirkar Johuree Unveiled Its 2026 Annual
Calendar with a Grand Fashion Showcase Celebrating Legacy, Craftsmanship, and
Contemporary. Pictures by Bibhash Lodh/BS News Agency.
Sanchita Chatterjee, BS News Agency, Kolkata,
January 6, 2026: B. Sirkar Johuree marked yet
another landmark moment in its illustrious journey with the grand launch of its
Annual Calendar 2026 on the evening of January 6, commencing at 7:00 p.m. The
event unfolded as a star-studded celebration that seamlessly blended fashion,
heritage, and fine jewellery, reaffirming the brand's stature as one of
Bengal's oldest and most revered jewellery houses, established in 1884.
Often likened to legendary masters such as
Michelangelo and Leonardo da Vinci for its brilliance and artistry, B. Sirkar
Johuree has long been synonymous with exceptional craftsmanship and
uncompromising quality. Its iconic showrooms at Bowbazar and Elgin Road had,
over the decades, continued to draw patrons in large numbers, built on a legacy
where quality remained the brand's defining watchword.
The calendar launch featured an exclusive
fashion show with Kolkata's leading models, presented in two thoughtfully
curated segments.
The first segment showcased the brand's new
lightweight, modern designer jewellery collection, reflecting a contemporary
design language paired with refined elegance crafted for effortless
sophistication and everyday luxury.
The second segment unveiled the heritage
jewellery collection for 2026, featuring richer, heavier designs that paid
homage to traditional craftsmanship while embodying timeless grandeur. Both
segments introduced entirely new designs, revealed for the first time at the
event
Pictures BS News Agency.
Adding to the evening's glamour, the brand
face and showstopper, Nusrat Jahan, captivated the audience with her presence,
lending star power and grace to the showcase. The event was graced by the
owners, Sree Sirkar and Joydeep Sirkar, who welcomed guests and reflected on
the brand's journey and future vision.
B. Sirkar Johuree's history stood as a
testament to resilience and innovation. During the challenging period of the
Gold Control Act in the early 1960s, the brand emerged as the first jewellery
house to restart operations, pioneering the use of 14-carat gold ornaments. It
was also among the earliest brands to introduce the concept of hallmarking,
encouraging customers to return with confidence for guaranteed purity, an
initiative that helped set industry standards.
The brand's global recognition grew
steadily. In 1977, B. Sirkar Johuree was honoured as one of only 12 jewellers
chosen to represent India at the Kuwait Festival, marking the beginning of
India's gold jewellery exports. This milestone was followed by regular
participation in international exhibitions across New York, Japan, Dubai,
Malaysia, and Munich, and significant acclaim after showcasing at the Sonar
Sansaar jewellery exhibition in Kolkata. International recognition further rose
when members of royal households acquired the brand's celebrated Ratan Choor.
The brand's prominence was further
strengthened through membership in the GJEPC and participation in the IIJS
Signature Show, as well as a prestigious collaboration with renowned designer
Sharbari Dutta, culminating in a fashion showcase at Taj Bengal.
Pictures BS News Agency.
Numerous accolades followed, including the
Nirayat Shiromani Puraskar awarded by the Indian Council of Small and Medium
Exporters in 2006, and the Gem of India Award received by Bireshwar Sirkar in
2004. The brand also enjoyed a unique distinction when legendary figures such
as Bejan Daruwala, Sanjay Jhumani, and Neeraj Machandha associated with it from
2008 onwards.
Beyond jewellery, the brand's legacy was
enriched by Bireshwar Sirkar's remarkable contribution to Bengali music,
composing iconic songs such as "Brishti Brishti Brishti" and "Ke
Jaane Ko Ghonta." His musical legacy was posthumously honoured when Lata
Mangeshkar released an album featuring his unreleased compositions an emotional
milestone in the brand's cultural journey.
Under the visionary leadership of Sree
Sirkar, daughter of the founder, the brand reached new heights. Taking charge
after Bireshwar Sirkar's passing. she steered the business with remarkable
acumen, expanding through franchising in 2009 across Midnapur, Durgapur, Malda,
Tamluk, Siuri, Bagnan, Coochbehar, and Katwa. A respected authority in
jewellery design, she became a regular presence at national jewellery shows and
served as a guest lecturer and examiner at NIFT, shaping the next generation of
designers.